Tenson / Men

Tenson is a Swedish outdoor clothing brand, founded in 1951 by entrepreneur Paul Rydholm in Varberg, a coastal town in western Sweden. The brand focuses on three categories, outdoor, ski and lifestyle, and has developed its own technologies and materials such as MPC Moisture Permeability Coating. In 2023 Tenson was acquired by the Swedish New Wave Group. At Winkelstraat you'll find items from Tenson from selected stores.