Evisu / Men

Evisu is a Japanese fashion house founded in 1991 by Hidehiko Yamane in Osaka. The brand is named after Ebisu, the Japanese god of prosperity, and is known for its premium quality Japanese selvage denim. Initially, Evisu produced only 14 pairs of jeans per day, each hand-painted with the iconic seagull logo. This handmade approach and attention to detail caught the eye of fashion-conscious Japanese consumers and led to a global revival of vintage denim.