The history of ASICS

After returning from the war in 1945, Kihachiro Onitsuka founded ONITSUKA Shokai in Kobe in 1949. In the same year, the company was reorganized as ONITSUKA Co., Ltd. with four employees and a capitalization of 300,000 yen.

Later, the company name was changed to ASICS, an acronym for the Latin phrase "Anima Sana In Corpore Sano" ("You must pray for a healthy mind in a healthy body"), a quote from the Roman satirist Juvenal. The saying was suggested to Mr. Onitsuka by a friend from the war who was giving business advice, Mr. Kohei Hori, who at that time was the director of health and physical education at the Hyogo Prefecture Board of Education. The words made a deep impression on Mr. Onitsuka and inspired his dedication to creating athletic shoes aimed at nurturing healthy youth through sport.

Sneakers

No matter what sport you do, ASICS offers you the highest quality men's shoes for running, fitness, training, walking, indoor and outdoor sports. Besides being used for sports, ASICS sneakers are also great for everyday use. Comfy, beautiful designs and of good quality. You can definitely walk all day in ASICS sneakers without getting sore feet. They also easily last through seasons!

The ASICS Gel Lyte

In 1986, ASICS released its first sneaker designed with the Gel Lyte technology. Since then, ASICS has continued to develop, and the soles of their sneakers have only become softer, more comfortable, and increasingly supportive. ASICS always packages its shoe soles in the latest models with surprising details, techniques, and exceptional color combinations. In short: ASICS gives a whole new meaning to the concept of ‘supportive soles’ with its unique GEL technology!

A popular variant is the Gel Lyte III, available for both men and women, and can be worn both during sports and in a fashionable way. It is a vintage shoe that has been given a new look. We think it’s beautiful!

A special variant of the Gel Lyte sneaker from ASICS is the Gel-Lyte V Sanze sneaker. The name of this ASICS means ‘past, present, and future.’ Past because the comfort, known from ASICS, is also present here. Present because it has a modern design and future due to the technologies in the shoe, the sole, and the fit. The shoe is incredibly comfortable, has a unique appearance, and stays snug around your feet, as it slips on like a sock.

ASICS Sale

Are you looking for a comfy and trendy ASICS sneaker on sale? Since you can see the stock of hundreds of stores at Winkelstraat.nl, you have a relatively good chance of scoring an ASICS item during the clearance period.

Asics / Men