Vetements

The History of Vetements




Vetements, pronounced as “vet-MAHN”, is French for "clothing". This name was chosen as it reflects the original philosophy, namely that it has no sub- or supra-identity, but is simply made to be worn. The brand was founded in 2014 as a luxury fashion brand and design collective. Vetements was established by Georgian fashion designer Demna Gvasalia and Guram Gvasalia (CEO). The brand is designed by a collective of their friends who had previous experience at Maison Margiela, Louis Vuitton, Balenciaga, Céline, and the Royal Academy of Fine Arts in Antwerp. Operating from a philosophical and methodological approach to its designs, Demna propelled Vetements to world-class status in just three short seasons. The brand is now an integral part of the contemporary fashion world.

Collections




In recent seasons, Vetements has continued to spark conversation in the fashion world with its unorthodox approach to high fashion. The brand is unique, forward-thinking, and cool. Many of Vetements' most popular pieces are a continuation of the work Martin Margiela did over a decade ago with his own label, such as reconstructed denim, asymmetrical shirts, and shoes with hand-drawn doodles. Vetements is one of the leading brands in today's fashion world.





Influencers




Both musicians and influencers love to wear Vetements hoodies, T-shirts, trousers, and complete suits, elevating the hype of the Parisian brand to enormous levels. Well-known names spotted in Vetements clothing include Kendal Jenner, Rihanna, Kanye West, Rita Ora, and even Celine Dion.





Collaborations

Vetements is known for its collaborations with various (fashion) brands. The SS17 show showcased 17 collaborations with diverse brands, including: Alpha Industries, Canada Goose, Carhartt Work in Progress, Champion, Church's, Dr. Martens, Eastpak, Levi’s, and Reebok. From collaborations with Reebok in 2017, they presented a new shoe called the "Reebok Pump Genetically Modified." Vetements and Reebok also collaborated on the VETEMENTS x Reebok high top sock runners. Since 2016, Vetements has also collaborated with DHL and Levi's, highlighted by a special DHL x VETEMENTS pop-up of the collection sold from DHL trucks in Causeway Bay, Hong Kong in 2017. Vetements also collaborated with IKEA, but this collection was ultimately not produced. For their SS19 Show, Vetements collaborated with eyewear brand OAKLEY.

Viral Collaboration




The DHL T-shirt from Vetements went completely viral after Gocha Rubchinskiy wore it during the SS16 show, and the T-shirt also received a lot of media attention due to its price (€ 245). However, in 2018, the Parisian label continued with the DHL collection in the form of a formal collaboration with the company and presented it at the DHL hub in Leipzig.





Vetements Sale




Are you looking for beautiful items from Vetements on sale? We understand that. By checking the inventory of hundreds of stores at Winkelstraat.nl, there is occasionally a chance to find a cool item from Vetements on sale. What can you do to be on time? Add your favorite items from Vetements to your shopping cart, and you will receive an immediate notification as soon as they go on sale.