Telfar
Fun fact: Telfar's logo goes back to a monogram that a secondary school teacher made for Telfar Clemens.
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What is Telfar known about?
Telfar is the unisex fashion brand of Liberian-American designer Telfar Clemens. Clemens was born in 1985 in Lefrak City in Queens and founded his brand in 2005, while he was studying accounting at Pace University in New York and also working as a DJ. He graduated in 2008.
The Shopping Bag
In 2014 Clemens released the first version of the Telfar Shopping Bag. Major fashion titles called the vegan leather bag with the T logo an it-bag, and it earned the nickname 'Bushwick Birkin' because it combines status with accessibility. The design is derived from the shopping bags of the Bloomingdale's department store. In 2020 the brand introduced the Bag Security Program: a one-day online event in which anyone could pre-order a bag with guaranteed delivery for the holidays.
Awards and collaborations
In 2017 Clemens won the CFDA/Vogue Fashion Fund, with a prize of 400,000 dollars, a large part of which he invested in making the Shopping Bag. In 2020 and 2021 he received the CFDA award for Accessory Designer of the Year. Telfar's designs include uniforms for the fast-food chain White Castle and, in 2021, the official clothing of the Liberian team for the Olympic Games in Tokyo.

