Swatch
Fun fact: The name Swatch is a contraction of "second watch".

What is Swatch known about?
Swatch – Swiss watch brand with colour and character since 1983
Swatch was founded in 1983 by Nicolas Hayek in Biel, Switzerland, as a response to the crisis in the Swiss watch industry. The brand introduced affordable, colourful watches with Swiss precision, forever changing the watch market.
The name Swatch is a contraction of 'Second Watch' – a watch as an accessory that you can change according to your outfit or mood. With hundreds of models each season, Swatch offers a huge variety of styles, from classic to extravagant, from sporty to artistic.
Over the years, Swatch has collaborated with world-renowned artists, designers, and athletes for special limited edition collections. The brand has become a cultural icon that, more than 40 years after its founding, still stands for originality, accessibility, and Swiss quality.
