Supreme
Fun fact: Supreme's red box logo is inspired by the work of American artist Barbara Kruger.
What is Supreme known about?
Supreme was founded in 1994 by James Jebbia, who opened the first store in April of that year in a former office space on Lafayette Street in Lower Manhattan. The store was laid out so that skaters could ride in it, with the clothing along the walls. The first staff included skaters and actors from Larry Clark's film Kids.
The box logo
The red logo with white lettering in Futura Heavy Oblique is inspired by the work of artist Barbara Kruger. Sweaters, hoodies and T-shirts with this box logo are among the brand's best-known pieces.
Drops and collaborations
Supreme releases two collections a year, but not all at once: every Thursday a small selection appears online and in the stores. This model of drops is now widely used in the fashion world. Because of the limited runs, many pieces are resold second-hand.
- Collaborations with artists such as Jeff Koons, Damien Hirst and Nan Goldin.
- Collections with musicians such as Public Enemy and Black Sabbath.
- In 2016, the first streetwear brand to collaborate with the fashion house Louis Vuitton.
In 2018 Supreme received the Menswear Designer of the Year award from the Council of Fashion Designers of America. After New York came stores in Los Angeles, London, Paris and Tokyo, among other cities.