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ON

On has reinvented running. Swiss technology, sleek design, and unparalleled comfort come together in shoes and sports gear that push boundaries. Each pair feels like a spring under your feet, designed to maximise performance and make movement effortless. From iconic Cloud sneakers to high-performance running essentials: On is for those who want to experience speed, comfort, and style all at once. It’s not just gear; it’s an invitation to move, break records, and dominate your day with energy.

Pronunciation: ONOrigin: 🇨🇭 SwitzerlandFounded by: Olivier Bernhard, David Allemann, Caspar CoppettiSince: 2010

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What is ON known about?

On Running – Swiss precision for runners and athletes

On, also known as On Running, was founded in Switzerland with the aim of completely redefining the running experience. The brand introduced the revolutionary CloudTec technology, where hollow rubber 'clouds' under the sole provide a soft landing and explosive take-off. This unique principle was developed by former triathlete Olivier Bernhard along with two engineer friends.

From its Swiss roots, On quickly grew into a global phenomenon in the sports shoe industry. The shoes combine high-quality materials with a sleek, modern design that fits both on the track and in everyday life. In addition to running shoes, On now also offers sportswear and everyday sneakers.

On stands out for its perfect balance between athletic performance and minimalist aesthetics. The brand has become a favourite among runners, but also among fashion-conscious consumers who appreciate comfort and style.