MSGM

The Founder: Massimo Giorgetti

Having grown up in Rimini, in the year of beach and club culture, he is able to mix and harmonize different inputs into a youthful, individual aesthetic. Colours and prints are often seen in his style as a visual interpretation of rhythmic accents and overwhelming beats. As a lover of pop art and contemporary art in general, he, besides being the Creative Director of MSGM, promotes much collaboration between art and fashion.

History

MSGM was founded in 2009 in Milan by Massimo Giorgetti, whose creative mind has drawn on the great tailoring tradition of Italian-made products to create exceptional contemporary and modern style collections. MSGM can interpret the latest trends in an original and versatile way. MSGM is a free spirit and a stranger to everything that is current and immediate. Some of the brand's claims, which also appear on its iconic T-shirts, include: "never look back, it’s all ahead" and "lightness is not superficiality." The ability to reinterpret the past through a modern language - so colourful, sometimes a bit ironic, but never dull - and to read and anticipate the future has made MSGM one of the most accepted Italian brands on the international scene.

For the first time in Italy, MSGM introduced a proposal for designed contemporary: streetwear elements meet feminine and tailored, and the logo is used in a brand new way. Selected as one of the best-performing collections by "Vogue Talents" in 2010, the brand was also a finalist for the new competition "Who’s on Next". In 2013, in the heart of Milan's Brera district, the first flagship store of MSGM was opened in a neo-minimalist space, a new place with never static and constantly evolving form, which had previously been carried around the world. Today, MSGM flagship stores can be found in major fashion hubs including Milan, London, Paris, Tokyo, Seoul, Hong Kong, Beijing, Shanghai, Singapore, and Macau.

Colours. Patterns. Details. Shapes. Influences from the urban and sportswear worlds, Italian style with an international twist. This is MSGM: four letters, a clear and strong message, an unstoppable wind of pure energy. Artistic influences and a well-developed ability to interpret the present come together in the name of Massimo Giorgetti. The man who, after several years in retail and the consulting industry, produced the MSGM project as an acronym of his own name. A passion for indie music has always inspired Massimo's creative process.

MSGM Jackets

MSGM jackets, like the other items, are of excellent quality and last for years. Besides, who doesn't love a trendy and chic jacket? We certainly do. With an MSGM jacket, you make every outfit just a bit more special. For example, wear a lovely maxi dress and combine it with a versatile MSGM jacket and pumps for a chic outfit.

MSGM Sale

Are you looking for a chic and trendy item from MSGM in the sale? Because at Winkelstraat.nl you can see the stock from hundreds of stores, you have a relatively good chance of scoring a unique MSGM product in the sale during the clearance period. What can you do to be on time? Add your favourite MSGM item to your shopping cart and you will receive an immediate notification as soon as it goes on sale. How convenient is that?