Moschino

MOSCHINO

Franco Moschino, founder of Moschino, shook the fashion world awake with very striking campaigns in the early 90s. Franco decided to adorn his shop windows with posters in which he criticized the fashion world. Slogans like “this is a waste of money!” and “for fashion victims only” decorated his collections. Franco was trained as a painter and began his career as a fashion illustrator, so he had an incredibly good eye for the visual. His campaigns resembled surreal collages and ultimately sold not only clothing but also certainly ideas.

Currently, there are three labels from Moschino, namely; Moschino (main line), Moschino Cheap and Chic (for women), and Love Moschino. In addition to clothing, Moschino also has a significant stake in the beauty world. Moschino has over 26 perfumes and countless Moschino makeup products.

Franco Moschino passed away in 1994. His best friend and art director Rosella Jardini took over the reins.

Love Moschino

In 2007, Aeffe S.p.A, the fashion group and parent company of Moschino, decided to change Moschino Jeans into Love Moschino. The new name, which was officially adopted in early 2008, better fits the collection of the label, which had since significantly expanded and no longer consisted solely of jeans and denim products. Another important point that year was Kylie Minogue's outfit during her Greatest Hits Tour and also directly Madonna's, a little later, during her Sweet Tour.

The Moschino logo is simple. It features large, striking letters with the full name of the brand. The color changes frequently and depends on the collection. Gold, black, or red regularly appear. The same goes for the heart that appears on the Moschino perfume packages. Moschino believes it is important that humor is present in its fashion. Because everyone should have fun with it. And if you look at the items from Love Moschino, that humor is unmistakable… Large colored dots, bows, golden details, and eccentric color palettes leave no doubt. When you see these designs, you know one thing for sure: this is Moschino!

Moschino Perfume

As mentioned earlier in this piece, Moschino currently has around 26 fragrances. Its first fragrance, Moschino for Women, hit the beauty shelves in 1987. Moschino for Men followed in 1990. Since the 90s, Moschino has regularly launched fragrances, both under the 'Moschino' line and the 'Cheap and Chic' line. The Moschino fragrances are developed in collaboration with Olivier Polge, Antoine Maisondieu, Guillaume Flavigny, Olivier Cresp, Vincente Marcello, Ilias Ermenidis, Alberto Morillas, Olivier Pescheux, Nathalie Lorson, Alexandra Kosinski, Fabrice Pellegrin, and Yann Vasnier.

Moschino Bag

Select 'bags' on the left menu and you will see that Moschino has an enormous range when it comes to something beautiful on your arm. From mini to large: Moschino bags come in all shapes and sizes. What you primarily recognize them by are the striking bears, bows, gold, and of course the large 'Moschino' logo that appears unmistakably on almost every variant. In short; there is definitely something in between that you will like!

H&M Moschino

Eclectic fabrics, bling, and Disney. That's what the Moschino X H&M collection is about. The collection consists of extreme prints, gold chains, and an over-the-top aesthetic. The collection was designed for Jeremy Scott. In the campaign images, we see Gigi Hadid, Stella Maxwell, and no less than three Dutch faces: Rianne Von Rompaey, Imaan Hammam, and Yasmin Wijnaldum - that promises something!