Hoka
Fun fact: The name 'Hoka One One' is Maori for 'flying over the earth' — the brand was founded by two former Salomon employees who wondered why running downhill was more painful than skiing.
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What is Hoka known about?
Hoka – French-American Running Shoe Brand with Maximum Cushioning
Hoka was founded in 2009 by French athletes Nicolas Mermoud and Jean-Luc Diard in Annecy, France. The brand revolutionised the world of running shoes with its signature oversized soles that provide maximum cushioning without adding weight.
The name Hoka is derived from the Maori word for 'flying over the ground'. This philosophy reflects the brand's mission: to give runners the ability to go further and faster with less strain on their joints and muscles. The thick, oddly shaped soles have become an iconic feature.
Hoka has grown from a niche brand for ultra-runners to a global phenomenon. The shoes are worn not only by professional athletes but also by people looking for comfortable and stylish shoes for everyday use. Hoka combines performance, comfort, and a distinctive modern design.