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Hellstar

Hellstar is a streetwear brand from Los Angeles founded in 2020 by Sean "Seanie" Holland and Joseph "Juice" Pendleton. The two knew each other from secondary school in Burbank. Holland designed the graphics, Pendleton took care of making the clothing. The brand became known for eye-catching T-shirts with all-over flame prints and acid-washed joggers, released in numbered capsule collections. At Winkelstraat you'll find items from Hellstar from selected stores.
Origin: 🇺🇸 United StatesFounded by: Sean Holland, Joseph PendletonSince: 2020

Fun fact: Hellstar was started in 2020 with the money from the coronavirus stimulus checks the two founders had saved.

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Hellstar Laugh Now Cry Later Long-Sleeve 'Black'

Hellstar Laugh Now Cry Later Long-Sleeve 'Black'

€ 400,-

M · L · XL

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What is Hellstar known about?

Hellstar was born in Los Angeles in 2020. When the coronavirus pandemic broke out, Joseph "Juice" Pendleton suggested to his school friend Sean "Seanie" Holland that they start a new brand. Holland would design the graphics, Pendleton took care of making the clothing. The two had met in 2010 as freshmen at Burbank High.

A recognisable style

One of the first big successes, in August 2020, was a design featuring basketball player Dennis Rodman, with the word Hellstar dyed into his green hair. After that, the T-shirts with all-over flame prints and the acid-washed joggers became the brand's signature pieces. Holland said of this that the big brands of the time were quietly branded and that Hellstar wanted to stand out instead.

Capsules and growth

  • Hellstar releases its collections as numbered capsules.
  • Capsule Nine appeared in October 2022, Capsule 10 followed in 2023.
  • Capsule 11 also brought cut-and-sew pieces, such as airbrushed leather jackets and embellished denim shorts.

The brand has worked with Avirex, WWE and Adidas, among others, and has its clothing made in Los Angeles, including at an embroidery workshop in North Hollywood where Holland's childhood babysitter worked.

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