Haglofs
Haglöfs is a Swedish outdoor brand that Wiktor Haglöf founded in 1914 in Torsång in the province of Dalarna, where he started out selling backpacks to the local market. Today the brand designs clothing, shoes and equipment for outdoor sports from its headquarters in Alvik, Stockholm. Haglöfs has no factories of its own and works with material suppliers and manufacturers in various countries. At Winkelstraat you'll find items from Haglöfs from selected stores.
Origin: 🇸🇪 SwedenFounded by: Wiktor HaglöfSince: 1914
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What is Haglofs known about?
Haglöfs began in 1914 in Torsång, a village in the Swedish province of Dalarna. There Wiktor Haglöf started selling backpacks to the local market. From that small beginning grew one of the well-known Scandinavian names in outdoor clothing and equipment.
A century of outdoor
- 1974 to 1987: the company was owned by the Bonnier group, after Wiktor's sons had sold their shares.
- 1980: launch of the classic SHOSHO backpack and the start of sleeping bag production.
- 1987: split into Sacci, focused on the military and emergency services, and Haglöfs, focused on consumers.
- 2010: acquisition by the Japanese sports brand Asics.
- 2023: acquisition by LionRock Capital from Hong Kong.
How Haglöfs works
Haglöfs designs, develops and sells clothing, shoes and equipment for outdoor use from its headquarters in Alvik, Stockholm. The brand has no factories of its own, but works with a network of material suppliers and manufacturers in various countries. From the warehouse in Eskilstuna, the collections go out to the various sales channels. Over the years the brand has won several ISPO Awards and OutDoor Industry Awards, including for jackets and ski equipment.