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Frame

Frame is a brand founded in 2012 in Los Angeles that combines European aesthetics with American denim culture. The brand quickly gained recognition for their perfect jeans fits and has since evolved into a full lifestyle label. Frame stands for timeless style, high-quality materials, and an "effortless chic" look.

Pronunciation: FREEMOrigin: 🇺🇸 United StatesFounded by: Erik Torstensson, Jens GredeSince: 2012

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What is Frame known about?

Frame – American-British denim brand from LA and London

Frame was founded in 2012 by Swedish designer Erik Torstensson and Jens Grede, with roots in both Los Angeles and London. The brand has quickly established itself in the world of premium denim and contemporary fashion, loved by style-conscious women and men.

Frame is known for its exceptionally well-fitting jeans, made from premium denim qualities in a wide range of silhouettes and washes. The brand combines the relaxed Californian spirit with the refined sensibility of London, resulting in clothing that feels both effortless and chic.

In addition to denim, Frame offers an extensive ready-to-wear collection featuring T-shirts, blouses, sweaters, and outerwear. The brand has a loyal celebrity fanbase and is a favorite among style icons who opt for timeless, high-quality basics that are easy to mix and match.