Fendi

History

The brand was founded in 1925 by Adele and Edoardo Fendi in Rome. Fendi emerged as a brand known for its elegance, craftsmanship, innovation, and style. The collaboration with Karl Lagerfeld began in 1965, and in 1992, Silvia Venturini Fendi appointed him in the creative direction. In 2000, the LVMH Group acquired FENDI and became the majority shareholder in 2001. In 2019, Silvia Venturini Fendi became the creative director of Fendi. Today, Fendi is synonymous with quality, tradition, experimentation, and creativity.

In 2015, Fendi moved its offices to one of the most characteristic buildings in Rome: the Palazzo della Civiltà Italiana. Fendi's decision reflects the intention to pay homage to its heritage while focusing on the future.

Here's something you might want to know: Fendi offered an internship in 2009 to none other than Kanye West when he was still figuring out how to run his own fashion brand.

The Iconic Fendi Logo

Commonly referred to as the “Zucca” print in its original form and “Zucchino” in its narrower context. The double F logo of Fendi was first designed by Karl Lagerfeld in the 1960s. And although the double F can be called iconic, the Italian fashion house felt it was time for a restyling in 2018. Rebranding or renewing a logo is quite a task. The longer a logo exists or the bigger the brand is, the more resistance you will encounter. Now, changing or adjusting is a big word, as there aren't really major changes. After all, the well-known FF logo must remain recognizable. And that has been achieved. Curious? Compare the differences yourself!

The logo is still used on various Fendi products, including handbags, wallets, luggage, shoes, and clothing. Fun fact? Kanye West once showed up at a party with the logo shaved into his hair.

Fendi Clothing

Fendi clothing is chic and stylish. Fendi clothing represents quality. It's no surprise that Fendi designs are worn by numerous fashion-conscious celebrities, including rapper Rich the Kid, Real Madrid footballer Karim Benzema, actor Nico Tortorella, and American basketball players Rudy Gay and Matt Kemp, among many others.

Fendi Bags

Fendi bags are plentiful! And one advantage? They truly match with everything! A party? Go for a Fendi clutch. A shopping day? Choose a Fendi crossbody bag. Are you going for a Fendi bag with the double F logo all over? Or would you prefer the logo once large on your bag? The choice is yours! You will always stand out with a Fendi bag.

Fendi is responsible for creating the concept of the It-bag. The iconic Fendi Baguette was designed by Silvia and first appeared in 1997, subsequently becoming the most popular bag in the world - since then, more than 1,000 different variations have been produced by Fendi.

Fendi Sale

Are you looking for a thick Fendi item on sale? Since you can see the stock of hundreds of stores at Winkelstraat.nl, you have a relatively good chance of scoring a unique Fendi item in the sale during the clearance period. Add your favourite Fendi item to your wishlist, and you'll receive an immediate notification as soon as it goes on sale!