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Evisu

Evisu is a Japanese fashion house founded in 1991 by Hidehiko Yamane in Osaka. The brand is named after Ebisu, the Japanese god of prosperity, and is known for its premium quality Japanese selvage denim. Initially, Evisu produced only 14 pairs of jeans per day, each hand-painted with the iconic seagull logo. This handmade approach and attention to detail caught the eye of fashion-conscious Japanese consumers and led to a global revival of vintage denim.

Pronunciation: e-VI-soeOrigin: 🇯🇵 JapanFounded by: Hidehiko YamaneSince: 1991

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What is Evisu known about?

Evisu: Japanese denim brand with iconic hand-painted seagull

Evisu was founded in 1991 in Osaka by Hidehiko Yamane, a passionate denim collector and designer. Yamane aimed to revive the artisanal quality of vintage American denim. He began producing jeans on authentic selvedge looms and hand-painted each pair with the now-iconic seagull logo — a nod to the Japanese god of prosperity, Ebisu.

The hand-painted seagull on the back of the jeans became the brand's trademark and a symbol of premium denim culture. Due to the artisanal production, only a handful of pairs could be made each day initially. This rarity created a dedicated following of collectors and fashion enthusiasts worldwide.

Today, Evisu encompasses a full collection of streetwear-inspired clothing and accessories that keep the Japanese craftsmanship philosophy alive. Discover Evisu at Winkelstraat.nl and experience the unique blend of East Asian craftsmanship and Western denim culture.