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ERL

ERL is an American clothing brand founded by Eli Russell Linnetz, inspired by the laid-back vibe of Venice Beach and skate and surf culture. The brand is known for colorful, playful designs with a nostalgic twist. ERL combines casual style with creative, eye-catching details and offers clothing for those who want to wear a modern and expressive look.

Pronunciation: URLOrigin: 🇺🇸 United StatesFounded by: Eli Russell LinnetzSince: 2018

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What is ERL known about?

ERL – Eli Russell Linnetz's Californian Dream World

ERL is the fashion house of American Eli Russell Linnetz, founded in 2018 from Venice Beach in Los Angeles. Linnetz, previously known as a director and creative director for artists like Lady Gaga and Kanye West, brought his visual imagination to fashion. ERL stands for a unique mix of nostalgia, Californian youth culture, and avant-garde design.

The collections of ERL are infused with imagery of the American Route 66, American football, patchwork, and tie-dye – references to the free spirit of California. Yet the pieces always contain an unexpected twist that distinguishes them from everyday streetwear. ERL has collaborated with major names like Moncler and has built a loyal following in the international fashion community with its quirky aesthetic.

ERL is a brand for people who see fashion as artistic expression and are not afraid to stand out. The collections are limited, making them particularly desirable.