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Dita

Founded in 1995, DITA Sunglasses has reinvented eyewear by transcending conventions and creating discreet luxury with products ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years of design experience and partners at the highest level of production, DITA's expertise is unmatched and has earned a coveted reputation as a true leader in optical innovation.

Pronunciation: DIE-taOrigin: 🇺🇸 United StatesFounded by: Jeff Solorio, John JuniperSince: 1995

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What is Dita known about?

Dita – American luxury eyewear brand with Japanese craftsmanship

Dita was founded in 1995 in Los Angeles, California, with a clear vision: to create the most luxurious and artisan-crafted eyewear in the world. The brand distinguishes itself by having its eyewear exclusively produced in Japan, where centuries-old craftsmanship traditions are combined with modern precision techniques.

Each pair of Dita glasses is handmade from the highest quality materials, such as Japanese acetate, titanium, and 12-carat gold-plated hinges. The production process sometimes involves over a hundred manual steps, making each pair a true masterpiece. The designs are timelessly elegant with a touch of Hollywood glamour – fitting for a brand rooted in the film city.

Dita is the choice of celebrities, fashion designers, and eyewear connoisseurs who seek the best. With an exclusive retail network and limited production runs, Dita remains a true luxury brand for the discerning connoisseur.