Diesel

History

In 1978, Renzo Rosso started Diesel with the aim of creating the world's most innovative denim. In the midst of a global oil crisis, where diesel was considered an alternative fuel, Renzo came up with the idea that his brand would be known as an alternative jeans brand, as opposed to the prevailing leisurewear giants. Since the brand's inception, Renzo has aimed to reach the whole world. He wanted the word 'diesel' to become an international term pronounced the same way everywhere, the perfect name for his ambition.

From the beginning, Diesel has used "For Successful Living" as a slogan for the brand's DNA. Through a long and legendary history of strong, ironic, and playful campaigns, Diesel has become a leader in both advertising and fashion. Where the whole world did one thing, Diesel did something different, and now, 35 years after its founding, the brand still embraces the same ethos.

Diesel has over 5,000 points of sale worldwide with more than 400 mono-brand stores, 37 of which are in the USA. Between 1978 and 2012, the company produced over 2,000 different washes of denim.

Diesel Clothing

Wear a trendy Diesel jean with a comfy white T-shirt, white sneakers, and finish it off with a Diesel watch, or go for simple jeans and combine them with a cool Diesel hoodie. What else should not be missing in your wardrobe? Diesel sneakers!

Diesel Kids

Why should adults have all the fun? That was more or less the thought in Renzo Rosso's mind when he created Diesel Kids - initially with his own children in mind. Instead of trying to dress children as little adults, Diesel pays tribute to their rich imagination. After all, only children can turn kiddie pools into oceans (complete with pirates) and cardboard boxes into spaceships.

The Diesel Kids clothing line has created a playground of vibrant colors and trendy clothing that mini-wonders love to wear. The stars of the show are pioneers of the Wild West, pilots, astronauts, circus performers, and simply themselves.

Diesel chose to interpret children's creativity by placing them in one of the most imaginative and stimulating environments. What is such a place most for a child? What are its main characteristics? The perfect realm for children to let their imagination run wild is primarily an area where no adults are present.

Diesel Black Gold

Diesel Black Gold is the contemporary collection from Diesel's designer, offering edgy rock-chic fashion to the modern consumer. The brand brings the irreverent attitude and innovative techniques of the fashion house to new heights of quality and refinement. Launched in 2008, it has grown into one of the most coveted high-end labels in fashion.

Diesel Sale

Are you looking for the trendiest Diesel clothing on sale? We understand! By viewing the stock of hundreds of stores on Winkelstraat.nl, you have a relatively good chance of scoring a Diesel item during the sales period. What can you do to be on time? Add your favourite Diesel items to your shopping cart, and you will receive an immediate notification as soon as they go on sale. How convenient is that?