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Didriksons

Didriksons is a Swedish brand for rainwear and functional jackets, founded in 1913 by Julius and Hanna Didrikson in the fishing village of Grundsund on the Swedish west coast. They started with workwear for fishermen, which they made waterproof by brushing oil onto it. That idea of clothing that keeps you dry, whatever the weather does, still forms the basis of the collections for women, men and children. At Winkelstraat you'll find items from Didriksons from selected stores.
Origin: 🇸🇪 SwedenFounded by: Julius Didrikson, Hanna DidriksonSince: 1913

Fun fact: Founders Hanna and Julius Didrikson met in 1910 through a personal ad.

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What is Didriksons known about?

Didriksons was founded in 1913 by Julius and Hanna Didrikson in Grundsund, a fishing community on the west coast of Sweden. Both came from poor fishing families and had lost relatives at sea. According to the brand, the cause was poor clothing: fishermen got soaked and cold and then fell ill.

From oiled workwear to raincoat

Hanna and Julius experimented with oils that they brushed onto garments to make them waterproof. In 1913 they succeeded in making a garment that could withstand strong winds and cold rain at sea. The news spread quickly along the coast and the rainwear factory was born. From 1933 the company also made clothing from vulcanised rubber.

A century of owners

  • In 1946 Lars Bäcker took over the company; in 1957 production moved to Åmål.
  • His son Anders Bäcker took the helm in 1970 and took the company international.
  • After a sale to Craft and its acquisition by New Wave Group, the company moved to Borås.
  • In 1999 Sören Andreasson, Anders Bäcker, Karin Roos and Janne Gidebratt bought the brand back.
  • Since 2018 Didriksons has been owned by the Swedish investment firm Adelis Equity Partners.

What Didriksons stands for

The philosophy has remained simple: don't fight the elements, adapt to them. Didriksons makes waterproof and windproof jackets for women, men, young people and children. The brand works with, among other things, PFC-free water-repellent treatments, recycled padding and the bio-based Sorona stretch material.

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