Clarins
Fun fact: In 1968 Clarins put a customer card in every package, to open a direct dialogue with customers.
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What is Clarins known about?
Clarins was founded in Paris in 1954 by Jacques Courtin-Clarins, a former medical student. At 35 Rue Tronchet he opened the first Clarins Institute, a day spa with a holistic view of beauty. There he made custom formulas for his clients. According to the brand, his ambition was to build a bridge between medicine and beauty.
Plants as the foundation
From the beginning, Clarins worked with plant-based ingredients. The Masvelt body cream of 1962 was followed in 1965 by the Tonic Body Treatment Oil, an oil based on pure plant extracts. In the late sixties the brand introduced firming skincare, at a time when the rest of the market was focused mainly on wrinkles.
Milestones
- 1968: a customer card goes into every package, to start a direct conversation with customers.
- Christian Courtin, the founder's son, takes charge of exports and brings Clarins to many countries.
- The brand gets its own production site in Pontoise, where the Clarins collection is developed and made.
- Later come the Double Serum, a make-up line of its own and the men's line ClarinsMen.
A family business
Clarins was listed on the stock exchange for a time, but Christian and Olivier Courtin took the company private to preserve its independence. After that, their daughters also joined the supervisory board. In 2020 Clarins sold its fragrance division to L'Oréal. Alongside Clarins, the group also includes brands such as myBlend.
Choosing Clarins means choosing skincare developed in France, with plant extracts as the common thread.