Chloé

Chloé

Gaby Aghion, founder of Chloé, was born in 1921 as Gabrielle Hanoka. She grew up in a wealthy family. Her mother had a love for fashion, which did not go unnoticed by Gaby. Shortly after marrying her childhood sweetheart Raymond, they moved to Paris. And because Gaby refused to live off Raymond’s money, she decided to finally utilize her talent and passion for design. Gaby made six flowing, sensual dresses in soft pastel colors and named her line Chloé, after her friend. It was Grace Kelly, Maria Callas, and Brigitte Bardot who showcased her dresses to the public first.

French Heritage

Gaby wanted to bring feminine and seductive prêt-à-porter clothing to the market during a time characterized by formality and haute couture. She stood for women who wanted to stand up for themselves: powerful, feminine, and intellectual. Gaby became known not only for her collections but also for her personality, which resonated with many. She had humor, courage, and a vision of women that was not common for that time. Chloé was embraced by three generations of women: Jackie Kennedy, Jane Birkin, and Kate Moss. Like the Eiffel Tower, Chloé is now part of French heritage.

Chloé Perfume

The feminine, sensual designs of Chloé needed to be complemented by a perfume. For if you have a quintessentially feminine brand, a beautiful scent must not be missing, Gaby thought. So she launched, together with Karl Lagerfeld (who was still working for Chloé before moving to Chanel), in 1975 Chloé by Chloé. A floral, powerful, and especially feminine scent. The bottle was designed by Joe Messina and is somewhat inspired by a Calla Lily. It wasn't until ten years later that a renewed version of Chloé by Chloé was released: Chloé. When you see the bottle, you will recognize it immediately. There is only one perfume on the market with a beautiful pastel-colored bow around the neck, and that is from Chloé. This one is also wonderfully floral, a mix of peony, lychees, magnolia, amber, and cedar. Other popular scents from Chloé include Chloé Fleur de Parfum, Glamfume, and Chloé Love Story.

Karl Lagerfeld for Chloé

We mentioned it briefly, but we couldn't resist adding a bit more. When Karl Lagerfeld has worked for you for over twenty years, it deserves a separate paragraph. Karl started in 1964 and initially designed only a few pieces per season for Chloé. In 1966, he was officially appointed as creative director. Later, Karl moved on to Fendi - and (of course) Chanel.

See by Chloé

In addition to luxury and prêt-a-porter collections, there needed to be a more accessible and affordable line, the designers felt. Chloé asked Waight Keller to think about this. After all, she had a career at Ralph Lauren and Calvin Klein and created beautiful collections. Thus, a new line slowly emerged; See by Chloé. An initial ready-to-wear collection with plenty of color, quality fabrics, and day-to-night wearability.

Chloé Bags

It was Phoebe Philo who designed a series of bags in 2002, including one of the biggest must-haves of all time. We're talking about the Paddington - the tough model with the large, distinctive gold lock. This was such a huge success that Chloé decided to create more variations with this gold lock in the following years. Now you can shop various options, such as the Chloé Tess bag, Chloé Faye bag, and Chloé Marcy bag. Another success from Phoebe was the Susanna ankle boots. These are completely adorned with studs and have three buckles on the side.

Chloé Today

Although Chloé also has a beautiful haute couture collection, you primarily shop ready-to-wear items at Winkelstraat.nl. We're talking about Chloé sneakers, Chloé sweaters, Chloé bags, Chloé jackets, and Chloé tops. If you shop at Winkelstraat.nl regularly, you know that items are almost replenished daily with the latest. So check the new arrivals regularly! And if you want to stay updated on Chloé sales, sign up for our Winkelstraat.nl newsletter!