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Auralee

Auralee is a Japanese fashion brand from Tokyo founded in 2015 by designer Ryota Iwai. Iwai studied at Bunka Fashion College in Tokyo. The brand is known for minimalist design and a strong focus on materials: each collection begins with research into yarns and fabrics from Japan and the rest of the world, in collaboration with experienced craftspeople. At Winkelstraat you'll find items from Auralee from selected stores.
Origin: 🇯🇵 JapanFounded by: Ryota IwaiSince: 2015

Fun fact: According to the brand, the name Auralee means "the lands that light up", a reference to the soft light of the morning.

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