Brandfield Accessibility Statement
1. Introduction and scope
This accessibility statement applies to the websites www.brandfield.nl, www.brandfield.be, www.brandfield.de, www.brandfield.fr and www.brandfield.com.
Brandfield B.V. strives to make and keep its websites accessible to all users, including people with disabilities. This statement has been drawn up in accordance with the European Accessibility Act 2025 and the WCAG 2.1 guidelines (Level A).
Date of drafting: October 2025 Date of last amendment: October 2025
2. Accessibility standards
Brandfield adheres to the Web Content Accessibility Guidelines (WCAG 2.1) at Level A. With the switch to our new e-commerce platform in 2026, we aim to further improve towards Level AA.
3. Current status and findings
Our websites are largely accessible, but we acknowledge that improvements are needed. Below is an overview of key focus areas.
| Theme | Why important / risks | Additional actions |
|---|---|---|
| Product images / visual features | Products are presented primarily in a visual way | Add descriptive alt text and provide keyboard access for zoom functions |
| Colour variants, filters and options | Many jewellery pieces have colour variations | Improve labels and focus indicators; provide alternative text for colour swatches |
| Interaction with UI components | Pop-ups, carousels and hover effects are widely used | Implement full keyboard operation, focus trap and pause functionality |
| Forms and checkout process | The checkout process is essential for users | Correct labels; accessible error messages; logical tab sequence |
| Payment methods and external modules | External payment modules may have accessibility limitations | Check accessibility of iDEAL and alternative payment methods |
| Videos | 360° views and product videos are available | Add subtitles and audio descriptions |
| PDFs and documents | Instructions and certificates are provided as documents | Ensure accessible PDF structure and tagging |
| Price and stock information | “Available on request” may be communicated visually only | Add alternative text and clear textual equivalents |
4. Plan of approach
- Short term (2025): Improve alt text, forms and product information. Publish this accessibility statement.
- Medium term (2026): Migrate to a new platform with structural improvements (WCAG 2.1 AA).
- Longer term: Annual audits by the Content & SEO department and structural updates to this statement.
Responsible department: Content & SEO
5. Alternatives for inaccessible content
- Customer service: All information can be requested by phone or email via [email protected] or +31 (0)50 2011559.
- PDF documents: Important information and manuals are also available as downloadable PDFs.
- Telephone ordering: Customers who cannot order via the website can place their order by phone with assistance from our customer service team.
- Visit in store: Product and service information is also available in our Brandfield stores.
6. Feedback and notifications
We welcome feedback from users who encounter accessibility issues on our website. We aim to respond within 5 working days.
Contact: E-mail: [email protected] Phone: +31 (0)50 2011559
7. Declaration
Brandfield declares that this accessibility statement was drawn up by the Content & SEO department and is valid from November 2025.
Signature: Ernst Karsens – Website Management
8. Revision and version management
- Version 1.0 (November 2025): First publication of the accessibility statement
- Version 1.1 (June 2026): Update of this statement
Download PDF
You can download this accessibility statement as a PDF via the following link: Download the PDF version
Accessibility commitment
Web accessibility is a priority for Brandfield. We believe everyone should be able to use and understand the web. Accessibility is integrated into our workflow and development process.
We strive to comply with the WCAG 2.2 AA guidelines as established by the World Wide Web Consortium (W3C).
Known accessibility issues We regularly test our website for accessibility improvements. Developers, designers and copywriters receive ongoing training in usability and accessibility. Some known issues are currently being resolved as quickly as possible.
Other issues? If you encounter accessibility barriers or have questions, please contact us at [email protected].